ZDNet

SAP unveils C/4HANA, aims to revamp CRM, leverage its ERP base

SAP is planning to take on Salesforce on multiple fronts as it aims to tie its back-end financial software to front-office and redefine customer relationship management. SAP has assembled the CRM ...
TechCrunch

SAP gives CRM another shot with new cloud-based suite

Customer Relationship Management (CRM) is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP ...
Forbes

On CRM: SAP Jumps Back Into CRM And Why Your Company Should Care

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...
ZDNet

Hybris, SeeWhy, CRM, cloud: How SAP is pulling it all together

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...
Forbes

Can SAP Cut Into #1 Salesforce's Huge Lead In $120-Billion CRM Market?

(Note: After an award-winning career in the media business covering the tech industry, Bob Evans was VP of Strategic Communications at SAP in 2011, and Chief Communications Officer at Oracle from 2012 ...