Not long ago, few B2B companies had a marketing operations function. Today, this function is becoming an important facet of the marketing organization. The marketing operations function enables the ...

When MOps is used effectively, it can provide the structure and governance to ensure you are starting, executing, and analyzing your marketing initiatives in the best possible manner. The Fast Company ...

Operation managers play a key role in the structure of a business. Backend office services such as operation managers are just as vital in your business as front-facing professionals such as marketing ...

As machine learning technology improves, more businesses are looking to integrate it into their operations and improve their bottom line. Such technologies can help companies streamline their ...

Creating a strategy is hard work. It requires reliable data, keen insights, a touch of innovation, and a lot of difficult decision-making. When executed effectively, it can create clarity and focus ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

Behind each of these innovations are a host of DevOps professionals, who are increasingly leveraging additional tech resources to make their work more effective and iterative than ever before. Here’s ...

The restaurant industry faced tremendous challenges during the pandemic. As they searched for ways to survive, restaurants simultaneously had to evolve their marketing and operations strategies. Today ...

Real-time telematics refers to systems that track and transmit vehicle data instantly. Unlike traditional reports that ...