In 2014, Experian Marketing Services released research identifying six distinct deal-seeking consumer segments. The ...
Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...
In 2020, the pandemic wreaked havoc on businesses. Many companies were forced to shutter their doors, while others had to adapt to survive. Since the world reopened, companies have been trying to ...
Author Filippo Marchesani shows how algorithms shape every click and equips marketers with a practical, ethical lens for understanding digital behavior. COLORADO, CO, UNITED STATES, January 2, 2026 ...