An interview with Tom Donaldson, LEGO Group’s SVP of Creative Play Lab, on how the company came up with its new SMART Brick.

LEGO announced it will launch a line of new Star Wars kits that include its new Smart Brick, a special piece that brings tech ...

The digital ID provides the smart brick with a series of rules, giving it a series of notes to play based on the readings ...

This new "SMART Play" platform features more than twenty patented world-firsts and has been developed by the LEGO Group’s ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

On Wednesday, the Lego Group shared its results from the first half of 2024 and revealed that it set a record operating profit of 8.1 billion DKK, which is roughly $1.25 billion USD. In a market that ...

LEGO ‘SMART Bricks’ will roll out in LEGO Star Wars sets as early as March 2026, per LEGO’s official press release. In barest ...

LEGO unveils the hardware and software ecosystem that delivers a more interactive playing experience via SMART Bricks and ...

The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

A paper in Wednesday’s issue of the journal Lab on a Chip, explains how the team at MIT used what they refer to as “interlocking injection-molded blocks” — again, seriously, it’s bricks — to build a ...

Administrators, teachers and parents have been planning a new lab space full of LEGOs at the Flory Academy of Sciences and Technology, and officials said it's still on track despite an alleged theft ...