The Advertising Standards Authority (ASA), an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, ...

The toothpaste brand Colgate introduced a new logo a few years ago, adding a smile to its traditional wordmark. But something was missing from the design: teeth. The brand is now putting that right in ...

Last week, I womp-womped the beginning of Pride month commercial season by calling out Bud Light for their rather cynical attempt at brand queerance by having straight ambassadors Amy Schumer and Seth ...

Attorney General Ken Paxton has reached an agreement with Colgate-Palmolive Company (NYSE:CL), addressing concerns over misleading toothpaste packaging and advertising aimed at children. The agreement ...

(Reuters) - Colgate-Palmolive Co's shares sank on Friday after the company reported lower-than-expected quarterly sales despite spending more on advertising and cutting prices to spur enough demand.

Colgate toothpaste broke new ground for Mexican television by featuring a gay couple in their latest commercial. Launched in time for pride month, the company is using the hashtag #SmileWithPride to ...

Luke Wilson will star in an ad for Colgate Total in the Super Bowl, marking the first time the company will advertise its flagship toothpaste brand in the game. “It’s not an insignificant decision,” ...

Colgate is letting actor Luke Wilson get up close – really close – and personal in the toothpaste brand’s Super Bowl effort. Wilson is a ‘close talker’, much like Judge Reinhold’s character in ...

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Ogilvy Thailand and Red Fuse, WPP’s integrated global team dedicated to Colgate-Palmolive, have launched 'Yimsu', a new brand campaign for Colgate Thailand. Ad Nut likes that this work goes beyond ...

A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How ...